Navigation

In a printed document, it’s easy to flick between pages and move from one area to another. But it can be much harder to navigate an online document if it has been produced in the same way as a printed report.

In a printed document, for example, you might turn back five pages to remind yourself what was said about strategy. Doing the same in an online report can be frustrating if it’s not well structured and cross-referenced. In a printed report, it’s easy to dip into individual pages but remain aware of the report’s overall messaging and the context in which an individual page is set. Without clear navigation, this overview can be lost online.

What investors want:

• To be able to move around an online document in a fluid, logical manner.
• A variety of navigation options, including a search that delivers useful results.
• Cross-references – both within the document and to related information elsewhere.
• Links between the annual report and other relevant information, such as investor presentations, corporate responsibility reports or product data.
• A reminder of the overall content of the page being viewed.

What we’ve done to make it work:

• Increased cross-referencing – and where links access content outside the annual report, we’ve added simple legal disclaimers.
• Offered a range of navigation options on each page.
• Provided a clear, effective search option that works.
• Included links to other pages of interest.
• Provided section-based and page-based navigation.

See this in action