Video and audio content

On average, people tend to read only three lines of text on a screen. Sometimes it therefore makes sense to present text-based content in a more interactive style that’s better suited to the web. The web gives companies a choice of channels for conveying their messages in a more personalised manner. For example, bringing text alive by using video or audio can make information more attractive and compelling – and provide fresh insight into what senior management has to say.

What investors want:

• Ability to understand key messages as quickly and easily as possible.
• A chance to ‘see the whites of management’s eyes’.
• Greater understanding of what really makes senior management tick.
• Specific videos of senior management presentations or interviews in certain circumstances.
• Video and audio content where appropriate – but not for its own sake.
• Downloadable audio content that they can access on the move.
• Transcripts as well as audio.

What we’ve done to make it work:

• Created a video of the CEO’s message from the Generico report.
• Split the video down into bite-sized Q&A content – because information takes longer to receive through video or audio than it does by reading.
• Provided text-based access to the presentation.
• Introduced charts to accompany video content.
• Provided a transcript of the CEO’s message alongside the video.
• Created an audio file alternative for the video content.

See this in action